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Understanding the Web as Television
By Jack Tedeschi

Every business, large and small, has an interest in building a presence on the Web. We all want a Web site or even have a Web site, but what I see is a vast lack of understanding in the marketplace of how to use the Web to achieve our goals. I enjoy consulting my customers and prospects on non-technical concepts that make the Internet work for their business or organization. I can help clients with little or no knowledge of computers or the Internet.

First I must stress the importance of a .com name. There are still many .com names available; you should reserve one immediately. I can reserve the name with you on the first call making the administrative contact and set up the DNS for hosting. This accomplishes two goals: 1. You will now have a .com you can start to market. 2. We
can begin to work together on the project and get started
with the look and content of your web site.

To further explain the importance of creating and locking in an effective domain name, I use the following analogy. If I could go to a Festival with 50,000 people in the crowd, and I was allowed to say only one thing to the crowd over the microphone, what would it be? My personal name might be effective because in Palm Beach, there is only 1 Jack Tedeschi. But would they find me. My phone number is ok, but who could remember a phone number from hearing it one time. But if I said, ", web pages with sound". Just with that much, they could find out anything that I wanted them to know and they could make contact with me. Hopefully more would remember that than any other verbiage.

The Web really is like a television. It is really broadcast. If you use it as broadcast and market it as broadcast, you will be more successful with prospects, because they understand television. They might not quite understand the Internet yet.

All Web site owners really want is viewers watching their programs, and then making a decision to buy or contact them as a result of what they learned via the Web site.

Start marketing your web site, like you want to get viewers to tune into your Internet TV station, I find large and small advertisers alike, advertising their Internet presence in print and broadcast media with just, "Visit our Web site at" They spend advertising dollars on so many short-term messages and mention very little about their Web site. How ridiculous! Advertising a Web site is a long-term advertising message! That is like a TV station displaying billboards that read, " Watch Us, Channel 5." They will advertise something to the effect, "For the best in News, Sports and Weather, Watch Channel 11 at 6 pm and 11 pm, your Eyewitness News station." That ad is good last year and for the next year. You can do the same exact thing with a website in your marketing! Be sure to use your Web site as a means of keeping viewers up-to-date on company information and events.