Top 10 Google Can Help You Grow Your Business?
Traditionally, marketing your business was about taking out an ad in yellow pages, the newspaper, or sending out letters to a mailing list. Some businesses try radio, tv or even pamphlet drops. This can all be expensive, and usually it's hard to measure the success of these approaches. You’ll be surprised at the amount of business an effective online presence can generate, and the ways we can help you measure the success of your investment, down to the cost of each lead or inquiry you're receiving from campaigns; removing the marketing spend guess-work.
Search Engine Marketing - Achieving A Top Google Ranking
How to advertise online?
1. Paid Ads, or "Pay Per Click" advertisements - Shown down the right side of a screen (attain top 10 google rankings based upon bid amounts)
2. Get your website listed in the "Free Listings" on the left hand side of the search engine results page (attain top 10 google rankings more skillfully)
Internet marketing is fast becoming the most cost effective and popular way of marketing online there are many reasons for your website to be listed in the top 10 google results because:
There are plenty of buyers - millions of searches are conducted every day in the USA
You can measure your results - Top 10 Google can help you identify the exact cost of each web based enquiry in advertising or website optimisation dollars.
Try before you buy - you can try it out on a really small scale to test the waters, and if successful, dive in further
Little competition - the majority of companies are not using the internet to its potential; so for the early adopters, there are many categories in which there is massive potential to win a lot of business from your competitors, as many Top 10 Google clients already have
But My Clients Don't Buy Online!?
Yes, most don't. But what many forget is that while most business is still done offline through the phone or face to face, a huge % of people hop onto Google to checkout who is out there, and to find out more about what they do, or their products – before deciding on who they'll call or visit.
At Logo Master LLC we help make this simple. Not only can we design beautiful, functional websites, we can actually help you attract new customers, measure how much each one costs, then test, adjust and manage the entire process.
Top 10 Google (SEO)
A higher search ranking is the dream of many Website owners. What they don't realise is that, if done correctly, the optimisation of their site for the search engines can also see it optimised for site visitors.
Ultimately, this means more people will find the Website, which can translate to increased sales and lead generation. But, are the tasks of search engine optimisation and usability compatible? Aren't there trade-offs between giving search engines what they want, and giving people what they want? Read on to find out (although I'm sure you can guess the answer!).
Before you even begin to build your Website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker, you can identify the keywords that are searched most frequently, then specifically target those phrases.
Keyword research is also crucial for your site's usability. Write your site's content using the keywords for which users search, and you'll literally be speaking the same language as your visitors.
For example, you might decide to target the phrase, "sell toys", because that's what your Website does. Keyword research would undoubtedly show you that Web users are actually searching for, "buy toys" (think about it: have you ever searched using the word, "sell", when you want to buy something?). Place the phrase "buy toys" on your Website's pages, and you'll be using the same words as your visitors -- they'll be able to find what they're looking for more easily.
Quite simply, search engines love content -- the more content on a page, the easier it is for search engines to work out what that page is actually about. Search engines may struggle to work out the point of a Web page that has less than 200 words, and may ultimately penalise that page in the search rankings.
It's also good to avoid low-content pages from a usability perspective. A page with less than 200 words is unlikely to contain a large amount of searchable textual information, so site visitors will undoubtedly need to click elsewhere to find more detailed content.
Don't be afraid to put a reasonably large amount of information on to a page. Generally, Web users don't mind scrolling down anymore, and, as long as the page provides mechanisms to aid scanning (such as employing sub-headings -- see point 6 below) it shouldn't be difficult for site visitors to locate the particular information that they want.
If 200 words is the minimum length for page content, 100kb is the maximum -- at least in terms of HTML file size. Include pages that are larger than this, and search engines may give up on those pages as simply being too big.
it's not unusual for sites to experience significant traffic increases after they switch from a table-based layout to a CSS layout.
Search engines may prefer CSS-based sites and can score them higher in the search rankings. The benefits of clean code, flexibility of important content placement, and greater content density make it easier for search engines to access, assess, and rank CSS-based pages.
Using CSS for layout is also highly advantageous for usability. The reduced HTML file size inherent in CSS-based sites results in significantly faster download times.
If you know anything about search engine optimisation, you'll know that many search engines place more importance on the page title than on any other of the page's attributes. If the title adequately describes the content of that page, search engines will be able to more accurately ascertain what that page is about.
A meaningful page title also helps site visitors work out where they are, both within the site, and on the Web as a whole. The page title is the first thing that loads up -- often quite a few seconds before the content -- so a descriptive, keyword-rich page title can be a real aid to user orientation.
Search engines often assume that the text contained in heading tags is more important than the rest of the document text, as headings (in theory, at least) summarise the content immediately below them. Many search engines assign the most importance to <h1>, then <h2>, and so on.
Headings are also incredibly useful for your human site visitors, as they aid scanning significantly. Generally speaking, we don't read on the Web: we scan, looking for the information we're after. If we, designers and developers, break up pages with sub-headings that effectively describe the content beneath them, we make scanning much easier for users.
Do be sure not to abuse heading tags. The more text you have contained in heading tags within your page, the less importance they will be assigned by many search engines.
We've already established that search engines love content, but many engines are especially fond of the first 25 words on each page. By providing an opening paragraph that adequately describes the content of the rest of the page (or the site, if it's the homepage), you should be able to include your important keyword phrases in this crucial area.
When we arrive at a Web page the first thing Web users need to know is whether this page has the information they're after. A great (and logical!) way to find out is to scan through the first paragraph, which, if it sufficiently describes the page content, should help out.
Many search engines place a lot of importance on link text. They often assume that link text will be descriptive of its destination and, as such, examine link text for all links that point to any page.
If all the links that point to a page about widgets read 'click here', search engines can't gain any information about that page without visiting it. If, on the other hand, all the links read 'about widgets', search engines can easily guess what that page is about. (The example I provided in Part 2 of this series is a case in point.)
Descriptive links are also extremely important for usability. If Web users scan, rather than read, a litany of 'click here' links will be worthless to them. Descriptive links act like signposts to scanning users: as the person looks down the page, they understand immediately where the link 'about widgets' leads.
Frames are quite an old-school technique, and although aren't as commonplace as they once were, they're still out there. Using frames is commonly seen to be detrimental to your search engine ranking, as most search engines can't follow links between frames.
Even if a search engine does index your pages, and Web users find you through a search engine, they'll usually be taken to one of the pages within the frame. This page will probably be a content page with no navigation (navigation is normally contained in a separate frame) and, therefore, no way for the user to move to any other page on the site!
Frames are also disadvantageous for usability, as they can cause problems with the back button, printing, history and bookmarking. Put simply, say no to frames!
This may seem like a strange characteristic of a search-optimised Website, but it's actually crucial. Search engines, in addition to page content, look at the number of links pointing into Web pages. Often, the more inbound links a Website has, all other things being equal, the higher in the search rankings it will appear.
By providing creative, unique and regularly updated content on your Website, other Webmasters will want to link to your site: doing so will provide extra value to their site visitors. Of course, you'll also be adding value for your site visitors.
Optimising your Website for both search engines and people needn't be a trade-off. There's significant overlap between the tasks required to reach these two objectives, and this overlap can be used to your advantage. It shouldn't be too challenging to create a Website that users can find easily via the search engines, and use once they reach it.
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The two main factors that govern how highly your site will rank in the search engine results for a given keyword are relevance and reputation. Relevance is a measure of how easy it is for the search engine to tell that your web page is really about the search term that's been used. We improve your relevance with on-page search engine optimization, and we talk about that extensively on other pages of our site. Reputation is measured by the number of links coming into your web site and the quality of those links. The most common term for that is “link popularity”.
A web page’s link popularity score is measured by the number of other web pages that link to it, and that includes pages linking from within your web site as well as links from pages on other web sites. Some of the more popular search engines like Google and Yahoo have toolbars which display an indicator of the link popularity of a given page.
If all of the top ranking web sites for one of your critical keyword phrases have link popularity scores of 5, 6, or 7 but your web site has a link popularity score of 2, it will be very difficult (if not impossible) for your web site to rank among them, no matter how well optimized it is for keyword relevance. Therefore it's important to embark on a link building a campaign so that your web site can effectively compete with others.
Link popularity generally accounts for about 30% of all factors affecting your rankings in the search engines. This percentage varies depending on each particular search engine’s degree of emphasis on link popularity. Google currently seems to weigh link popularity more heavily than most other search engines.
In Logo Master's search engine optimization recommendations, we always take into account the effect of links among the pages of your web site on your site’s link popularity. That's one of the two components of link popularity. The other component has to do with how many pages from other web sites are linking to pages on your site. That's what we work to increase in a link building campaign.
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We have helped dozens of small businesses and start up companies to get their
products and services noticed so that they can achieve success they have planned
on for themselves and their families.
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