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Google Analytics Help improve your online results
Learn more about where your visitors come from and how they interact with your site. You'll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch Video
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch Video
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it. Watch Video
Fast Implementation
Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search
Find out how your visitors search your site, what they look for, and where they end up.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site. (no download required).
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
If I was refer people to this article I could use the linking text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option.
To help determine your most effective keyword phrases, you can use the excellent Wordtracker14 service. Initially, this may seem like a lot of work but the benefits can be tremendous. If you plan methodically and practice, using keyword phrases in your linking text will become second nature - and a highly effective way of engaging your web site visitors and boosting your search engine results.
We recommend 3 simple methods captured in the videos below. You can find these videos and more on the new Google Analytics Youtube Channel.
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It's important to place keyword phrases into linking text for two reasons:
Keyword rich text is more attractive to humans. A casual reader may see ‘Latest article’ and say so what? By using the title ‘Keyword phrases in linking text’ I've told the visitor what the article is about and offered two hooks that they might be interested in - ‘keyword phrases’ and ‘linking text’. As a result the click through rate will be higher.
The text that links to a particular page gives Google and other search engines clues as to what the page is about. ‘Latest article’ provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra ‘points’ that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
To embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Each one uses a different criteria for what web site gets the highest rankings. What may get you a #1 position in MSN may get you a #50 position in HotBot.
